Customer question bank builder
What should I write about to attract potential customers?
The most valuable content you can publish already exists in your inbox, your calls and your reviews. Capture those questions here, prioritise the ones closest to a buying decision, and use the page checklist to answer one properly.
Purpose: Build useful, search-led content from the questions customers ask before they buy, especially the difficult questions others avoid.
- Most useful for:
- Organisations planning website content, blogs or FAQs with limited time.
- Time required:
- About 45 minutes
Your entries are saved in this browser only.
Collect questions from real sources
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Use the seven question types
| Type | Prompts |
|---|---|
| Cost | How much does it cost? What affects the price? What is included? |
| Suitability | Who is it for, and who is it not for? |
| Problems | What can go wrong? What should customers check first? |
| Comparisons | How does option A differ from option B? |
| Process | What happens before, during and after purchase? |
| Proof | What evidence, examples or results can you show? |
| Local detail | Does the answer change because of location, travel, season or local regulation? |
Question bank worksheet
Write each question in the customer's own words.
| Exact question | Asked by | Buying stage | Best format | Priority |
|---|---|---|---|---|
Turn one question into a useful page
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First content target: choose the ten questions closest to a buying decision. Publish one strong answer each fortnight and update it when prices, support or rules change.
Related advice
Keep going with the connected question and tools
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