Local customer checklist

Your starting point

1. Clarify who you want to reach

0 of 4 complete

• Define one priority customerDescribe their situation, need and buying trigger.
• Define the problem you solveUse the customer's language, not an internal service description.
• Set a clear local areaName the towns, villages or travel radius that genuinely apply.
• Choose one main conversionFor example, enquiry, booking, visit, purchase or quotation request.

2. Make it easy to find and trust you

0 of 6 complete

• Your organisation name, telephone number, website and opening information match across the web.
• Your website states what you provide, who it is for and where you operate within the first screen.
• Your Google Business Profile is verified, complete and linked to the correct page.
• You show recent photographs, clear prices or price guidance, and evidence of quality.
• You have a simple process for requesting and responding to honest reviews.
• Every enquiry source is recorded so you know what creates customers.

3. Build local routes to market

0 of 5 complete

• List five complementary local organisations that already reach your target customer.
• Propose one small collaboration, referral arrangement or joint offer.
• Choose one relevant local event or network to test for three months.
• Create one useful answer to a real local customer question each month.
• Reconnect with ten previous customers or warm contacts with a relevant update.

My three priorities

Choose no more than three actions, then review the result after 30 or 90 days.