Local search and Google Business Profile checklist
How important is my Google Business Profile?
For most local organisations the profile, not the website, is the first thing a customer sees. This checklist covers the foundations, the trust signals and the monthly maintenance that keeps the information accurate.
Purpose: Improve the completeness, accuracy and usefulness of the information customers see in local search and on Google Maps.
- Most useful for:
- Any organisation serving customers within a defined local area.
- Time required:
- About 40 minutes, then 10 minutes monthly
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Profile foundation
0 of 7 complete
Trust and usefulness
0 of 6 complete
Monthly review
0 of 5 complete
Keep it maintained
Important: Google states that local results are mainly based on relevance, distance and prominence. There is no way to request or pay Google for a better local ranking.
Related advice
Keep going with the connected question and tools
Read the full answerHow important is my Google Business Profile?Related toolCustomer review request templatesAsk for honest feedback at the right moment with six adaptable messages, and set up a simple, lawful review process you can repeat.Related toolLocal customer checklistWork through the foundations that produce local enquiries, then commit to the three actions most likely to bring customers in the next 90 days.Related tool30-day visibility planFollow one month of focused, low-cost daily actions across search, trust, useful content and local relationships, and record what actually produced a response.
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